About Us
We're all about living a casually extreme lifestyle and we hope you're riding the same wave. Back in the day, it was all about rocking neon from head to toe—neon ski gear, board shorts, bikinis, sunglasses, batting gloves, skateboards, and even sunscreen. The true legend in the neighborhood was the one with the wildest neon game. After spending too long trying to act like grown-ups, we decided to reclaim our block and raise the stakes. Despite the obvious risks, we fearlessly combined neon colors with trucker hats, just to see what would happen. The result? Neon trucker hats that totally blew our minds! The hype was so gnarly that we expanded this proprietary process to sunglasses and a whole bunch of other epic gear. In the past, our stuff was considered 'cool,' but this is the future, where cool has evolved into casually extreme!